33 Profitable Principles of Human Nature:
1 min readMar 24, 2018
- People are incredibly insecure
- People are incredibly self centered
- Pain is more powerful than pleasure
- Fear of loss is more powerful than pleasure of gain
- People buy on emotion, not logic
- FREE is more enticing than any discount
- People care about what your product will do for them, not your product
- People trust people that talk like them
- People buy from people they trust
- Give people two choices and they’ll likely do neither
- People have short attention spans
- People don’t like learning, they like being entertained
- People that are entertaining get attention
- People that get attention make $$
- Women buy a helluva lot more shit than men
- Your “Average Joe” (male) is the least profitable person to sell to
- Rich guys buy shit to impress people
- Invoking feelings (positive or negative) is the easiest way to sell
- People don’t usually buy on first contact → persistence
- The only thing going through someone’s mind when they read your offer is “What’s in it for me?”
- Curiosity gets attention (see #14)
- The bizarre make people curious
- Contrasting ideas make people curious
- People don’t like being told they’re wrong
- People like people who affirm their beliefs
- People buy products that affirm their beliefs
- Pain points are profitable (agitate them)
- Email is the best way to sell to people online
- People don’t buy products, they buy solutions
- A “no” is only one step away from a “yes”
- Getting a small yes greatly increases your chances of getting a big yes
- People LOVE stories
- Stories that people can relate to sell
